Russian-Latvian project “Glocalisation for life-quality improvement in rural communities and small towns” was developed and implemented by the Latvian Platform for Development Cooperation (LAPAS) and the Russian NGO “Arkhangelsk Centre of social technologies “Garant” in 2019-2020.

The project focused on the glocalisation methodology, its integration into community development processes in Russia and Latvia and its further dissemination in both countries. The term “glocalisation” was introduced in the 1990-s by sociologist Roland Robertson who wanted to point out that globalisation and localisation exist simultaneously. Glocalisation is a social process connecting global issues with the everyday life of local communities. Its goal is to specify such a scenario of globalisation on the local level, that will preserve and enhance the local identity and uniqueness.

For over 7 years the Arkhangelsk Centre “Garant” has been working with small towns and rural areas in Arkhangelsk region, providing training to local activists and leaders and support in raising civic activism and development of local projects. However, the team of “Garant” looked for the instrument to help local communities to integrate the global agenda into community activities and community development processes, to inform local residents about the Sustainable Development Goals, to link the local processes with global ones.

The group of Latvian experts developed the methodology of glocalisation for NGOs and community leaders to link local and global agendas in 2015 together with Lithuanian and Estonian partners. The methodology is an informational and training instrument and can be used as a handout for leading discussions about globalization and its connection with the local agenda.

Development and implementation of the joint project “Glocalisation for life-quality improvement in rural communities and small towns” enabled to transfer of the Baltic experience of usage of the glocalisation methodology to Arkhangelsk, Novosibirsk and Tyumen regions.

The project working group was implemented by a group of experts from Russian and Latvia, including representatives of the NGOs, university, business and local administrations.

2-3 December 2019 the seminar “Glocalisation – the way to sustainable development of local communities” for community leaders and activists, specialists of NGOs and local administrations was conducted in Arkhangelsk. The project team selected the participants who conduct training and consulting activities in the communities and who could engage residents in the further discussion of the 17 Sustainable Development Goals, glocalisation concept and its meaning for local and global communities. The seminar was conducted by the experts from Lapas: Inese Vaivare, and Ausma Pastore. Ausma had been working with Arkhangelsk region municipalities since 2016, got to know the local experts’ community and mentality of the Northern people.

After the seminar in Arkhangelsk, the participants collected the practices of glocalisation in their communities. Besides, they organised meetings and consultations with local stakeholders and key opinion leaders and workshops with active residents to discuss global and local agendas, the 17 SDGs and how “to think globally and act locally”.

The project Experts’ group developed the guidelines on the glocalisation methodology for community leaders and groups to improve the understanding of glocalisation processes and their importance for community development work. The guidelines consist of the description of the methodology and practical instruments of engagement of residents in discussions on glocalisation processes and the guidelines give ten examples of glocalisation – 10 best practices from Arkhangelsk, Novosibirsk and Tyumen regions. The guidelines were presented by the project team on local seminars and webinars for NGOs and local community foundations. The first draft of the guidelines is here.

The guidelines will be finalized during the study trip and seminar in Riga in 2021, aimed at exchange of experience of glocalization among Russian, Latvian, Lithuanian and Estonian experts.